What’s In A Name?
When you’re sending out a covering letter for your article, filler or story, always use the editor’s name. It doesn’t take five minutes to check the publication’s website or if it’s not there, to place a call through to the editorial desk to find the information you need. It shows that you have taken an interest in the magazine and that you have made an effort to find out her name. ‘Dear Editor’ or ‘Dear Sir/Madam’ looks like you’ve been in a hurry and just dashed your letter off. Even worse is to address your letter to an editor that left two years ago. This clearly shows that you haven’t even looked at a recent copy of the magazine. If you can’t be bothered with the editor and her magazine, why should she be bothered with you and your work?
Esther Chilton 
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